2010 DVD/Blu-ray Release Preferences Survey

We strive on getting feedback from you. Please fill out the following survey regarding DVD and Blu-ray releases. As a bonus, three people will be selected and will win a DVD/Blu-ray box set of their choice at the end of the August.

FUNimation releases all 24-26 episode season series as Part 1 and Part 2 releases with 12-13 episodes in each.

We are looking at releasing the Part 1 of our new titles as a First Press Limited Edition. We want to know your opinion on this type of release.

1

*Would you rather purchase:

Would you rather purchase: Part 1 (Eps 1-13) that comprises of a collectible rigid hard box containing 2 slim DVD cases with reversible covers (Box has room to include the 2 slim DVD cases in Part 2) plus a premium item. Retailers will likely sell it for around $43 to $52.

Our current Part 1 (Eps 1-13) that comprises of a soft paper cardstock box containing 2 slim DVD cases with reversible covers. Retailers will likely sell it for around $40 to $48.

2

*

Does the inclusion of special features and extras lead you to purchase the DVD/Blu-ray?

Yes

No

Additional comments are welcomed and encouraged.

3

*

Please rate the following:

	No change	10%-20% Likely	30% Likely	40% Likely	50% Likely	60% Likely	70% Likely	80% Likely	90% Likely	100% Likely
How much more likely are you to buy the DVD/Blu-ray series if it contains special features and extras?	* Please rate the following: How much more likely are you to buy the DVD/Blu-ray series if it contains special features and extras? No change	How much more likely are you to buy the DVD/Blu-ray series if it contains special features and extras? 10%-20% Likely	How much more likely are you to buy the DVD/Blu-ray series if it contains special features and extras? 30% Likely	How much more likely are you to buy the DVD/Blu-ray series if it contains special features and extras? 40% Likely	How much more likely are you to buy the DVD/Blu-ray series if it contains special features and extras? 50% Likely	How much more likely are you to buy the DVD/Blu-ray series if it contains special features and extras? 60% Likely	How much more likely are you to buy the DVD/Blu-ray series if it contains special features and extras? 70% Likely	How much more likely are you to buy the DVD/Blu-ray series if it contains special features and extras? 80% Likely	How much more likely are you to buy the DVD/Blu-ray series if it contains special features and extras? 90% Likely	How much more likely are you to buy the DVD/Blu-ray series if it contains special features and extras? 100% Likely
Additional Comment

4

*

Please rate the following:

	No change	10%-20% Likely	30% Likely	40% Likely	50% Likely	60% Likely	70% Likely	80% Likely	90% Likely	100% Likely
How much more likely are you to buy the DVD/Blu-ray series if it contains Japanese Production DVD special features and extras?	* Please rate the following: How much more likely are you to buy the DVD/Blu-ray series if it contains Japanese Production DVD special features and extras? No change	How much more likely are you to buy the DVD/Blu-ray series if it contains Japanese Production DVD special features and extras? 10%-20% Likely	How much more likely are you to buy the DVD/Blu-ray series if it contains Japanese Production DVD special features and extras? 30% Likely	How much more likely are you to buy the DVD/Blu-ray series if it contains Japanese Production DVD special features and extras? 40% Likely	How much more likely are you to buy the DVD/Blu-ray series if it contains Japanese Production DVD special features and extras? 50% Likely	How much more likely are you to buy the DVD/Blu-ray series if it contains Japanese Production DVD special features and extras? 60% Likely	How much more likely are you to buy the DVD/Blu-ray series if it contains Japanese Production DVD special features and extras? 70% Likely	How much more likely are you to buy the DVD/Blu-ray series if it contains Japanese Production DVD special features and extras? 80% Likely	How much more likely are you to buy the DVD/Blu-ray series if it contains Japanese Production DVD special features and extras? 90% Likely	How much more likely are you to buy the DVD/Blu-ray series if it contains Japanese Production DVD special features and extras? 100% Likely
Additional Comment

5

*

Please rate the following:

	No change	10%-20% Likely	30% Likely	40% Likely	50% Likely	60% Likely	70% Likely	80% Likely	90% Likely	100% Likely
How much more likely are you to buy the DVD/Blu-ray series if it contains English Production DVD special features and extras?	* Please rate the following: How much more likely are you to buy the DVD/Blu-ray series if it contains English Production DVD special features and extras? No change	How much more likely are you to buy the DVD/Blu-ray series if it contains English Production DVD special features and extras? 10%-20% Likely	How much more likely are you to buy the DVD/Blu-ray series if it contains English Production DVD special features and extras? 30% Likely	How much more likely are you to buy the DVD/Blu-ray series if it contains English Production DVD special features and extras? 40% Likely	How much more likely are you to buy the DVD/Blu-ray series if it contains English Production DVD special features and extras? 50% Likely	How much more likely are you to buy the DVD/Blu-ray series if it contains English Production DVD special features and extras? 60% Likely	How much more likely are you to buy the DVD/Blu-ray series if it contains English Production DVD special features and extras? 70% Likely	How much more likely are you to buy the DVD/Blu-ray series if it contains English Production DVD special features and extras? 80% Likely	How much more likely are you to buy the DVD/Blu-ray series if it contains English Production DVD special features and extras? 90% Likely	How much more likely are you to buy the DVD/Blu-ray series if it contains English Production DVD special features and extras? 100% Likely
Additional Comment

6

*

What type of DVD/Blu-ray special features and extras do you prefer? (Check all that apply)

English cast episode commentary

Japanese director commentary

Animatic Storyboards

English Voice Actor Interviews

Japanese Voice Actor Interviews

Making of Documentary of English Production

English Dub Outakes

Japanese Director Interview

Japanese Production Interview

Other (Please let us know if we are missing anything)

7

*Our proposed new Part 1 release (Eps 1-13) woud contain a colletible premium item. What type of premium item would you like to see included? (You can select more than one.)

Our proposed new Part 1 release (Eps 1-13) woud contain a colletible premium item. What type of premium item would you like to see included? (You can select more than one.) Keychains

Mobile phone charm

Collectible coins

Body pillow cover

Plush

Clothing (T-Shirts, etc)

Pin set

Soundtrack

Figure

Pencil board

Cosplay item

Sticker sheet

Magnets

Decals

Translated Booklet from Japanese release

Illustration cards

Other (Please let us know if we are missing any items)

8

*

Where are you most likely to purchase anime?

A bricks and mortar store such as Best Buy.

Online at a retailer such as Amazon.com.

An online anime retailer such as Right Stuf.

At an anime convention.

Other, please specify

9

*

Are you able to find the majority of our FUNimation titles at the store where you buy your anime?

Yes

No

Comments are welcomed and encouraged.

10

*

What price would you pay for a 24/26 episode complete series box set?

11

*

Why do you purchase Anime?

12

*

How many Anime DVD/Blu-ray do you purchase a year?

0

1-2

3-5

6-9

10+

13

*

If a series is released with both DVD and Blu-ray versions, which one do you purchase?

DVD

Blu-ray

14

*

If a series you want to purchase is released first on DVD but the Blu-ray version is delayed by several months to a year, what would you do?

Purchase the DVD.

Wait until the Blu-ray is released and buy that.

Buy the DVD and then buy the Blu-ray when it comes out.

We release Blu-ray with two types of materials. True HD materials that are HD native and a Remastered HD created from original standard definition materials because HD materials were not originally created.

15

*

If a series you like was created in standard definition and we made a Remastered HD Blu-ray created from the original standard definition materials, how likely are you to buy it?

No. I would not purchase.

Yes. I would purchase the release.

Depends on the reviews of the release.

I would buy If the price of the Blu-ray is close to the price of the DVD.

Other, please specify

16

*

What are your thoughts on purchasing a Remastered HD?

17

*

In the past year, have you purchase less or more anime?

More

Less

About the same as last year.

18

Could you please comment on why you are spending more or less on anime?

19

*When you decide on the anime series you want to buy, typically when do you buy it?

When you decide on the anime series you want to buy, typically when do you buy it?
Pre-Order

Buy on release date/week

Wait till I have money saved up for anime

Wait for a sale

Wait for the box set to be released a year later

Other, please specify

20

*Age:

Age:
Under 13

13-17

18-24

25-34

35+

21

*Gender

Gender Male

Female

22

*Where do you live?

Where do you live?
United States

Canada

Military Base Outside of US

Other, please specify

23

*Would you like to sign-up for our e-mail newsletter?

Would you like to sign-up for our e-mail newsletter?
Yes

No

I already subscribe

24

Email Address:

Thank you so much for completing this survey.

Lance Heiskell

Marketing Director -FUNimation Entertainment