Marketing Talent Survey in association with Major Players
1
*What is your job title?
2
*What sector do you work in?
3
What is your gender?
4
*Some say there is a talent crisis on the client side of marketing. Do you…
5
*How is your company faring in hiring the marketing talent you need?
6
If you answered 'A' to the above is this because of
(please tick all which apply)
7
*Which of the following roles are the most hard to recruit
(please tick all which apply)
8
*

Please tell us about your graduate recruitment policy

(tick the answer or answers that most apply to your company)

9
*

Some say the quality of graduates coming into marketing has diminished significantly over the past two years. Do you…

10
If you have a graduate recruitment programme, what disciplines are you drawing your graduates from?

11
*

What are your most effective recruitment tools?
(Please rank 1-5, with 1 being ‘very effective’ and 5 being ‘not effective at all’)

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Advertising in marketing specialist magazines
Advertising on marketing specialist jobsites
Advertising in national newspapers such as the FT
Advertising on generalist jobsites such as Monster
Direct advertising on your brand’s own website
LinkedIn or other social media
Recruitment agency
University milk round/student ambassadors
12
*Over the next 12 months are you likely to increase/decrease your methods to recruit using
Decrease significantlyDecrease slightlyAbout the sameIncrease slightlyIncrease significantly
Advertising in marketing specialist magazines
Advertising on marketing specialist jobsites
Advertising in national newspapers such as the FT
Advertising on generalist jobsites such as Monster
Direct advertising on your brand’s own website
LinkedIn or other social media
Recruitment agency
University milk round/student ambassadors
13
*

To progress to the top of marketing, do you think possession of any of the following is vital?
(Please rank 1-5, with 1 being ‘vital’ and 5 being ‘not important at all’)

12345
MBA
A specialist marketing Masters
CIM Diploma
IPA Certificate
IDM Diploma in Digital Marketing
14
*

Does your company have a defined talent management programme?
(i.e, having people and processes to identify and manage the talents needed to perform the most business critical functions)

15
*Whose primary responsibility is talent management for marketers in your company
16
*

What are your most effective tools for retaining talent
(Rank in order of effectiveness where 1 is very effective and 5 is not effective at all)

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Defined career paths leading to promotion
Bonus
Perks including healthcare, car allowance, gym membership
Flexible working hours
Personal development opportunities (including training & development)
A combination of above
17
To be in with a chance of winning a £500 voucher for Mr & Mrs Smith Hotels (for use in their boutique hotel collection across the world) please include your name and email address below