Marketing Talent Survey in association with Major PlayersMarketing Talent Survey in association with Major Players (1)

1

*What is your job title?

What is your job title?

2

*What sector do you work in?

What sector do you work in?

3

What is your gender?

What is your gender?
Male

Female

4

*Some say there is a talent crisis on the client side of marketing. Do you…

Some say there is a talent crisis on the client side of marketing. Do you… Strongly disagree

Disagree

Neither agree nor disagree

Agree

Strongly agree

5

*How is your company faring in hiring the marketing talent you need?

How is your company faring in hiring the marketing talent you need? A) We are having difficulty due to lack of available talent

B) We are having no difficulty

Other, please specify

6

If you answered 'A' to the above is this because of
(please tick all which apply)

If you answered 'A' to the above is this because of
(please tick all which apply)
Lack of skilled people available for hire

People reluctant to move company due to economic instability

Competition for skills from other industries such as technology companies, agencies, consultancies etc

Failing to attract the right kind of candidate

Salary inflation

Other, please specify

7

*Which of the following roles are the most hard to recruit
(please tick all which apply)

Which of the following roles are the most hard to recruit
(please tick all which apply)
CMO/global/regional VP marketing

Marketing director

Senior marketing manager

Brand manager

Senior brand manager

Online marketing executive

Customer marketing manager retention/acquisition

Digital CRM director

Digital content manager

Digital marketing manager

General digital

CRM manager/CRM campaign manager

Marketing manager

Customer insight manager

Customer insight director

Digital marketing officer/digital manager

Social media brand manager

SEO manager

Sales director

Head of PR

PR and communications director

Head of marketing

Other, please specify

8

*

Please tell us about your graduate recruitment policy

(tick the answer or answers that most apply to your company)

Please tell us about your graduate recruitment policy

(tick the answer or answers that most apply to your company)

We’ve always had a graduate intake and this year is no different.

We are taking in graduates but a reduced number than before.

We are taking in more graduates than before, to train them up and plug the skills gap.

We are switching emphasis away from graduate recruitment to developing our existing staff.

Other, please specify

9

*

Some say the quality of graduates coming into marketing has diminished significantly over the past two years. Do you…

Strongly disagree

Disagree

Neither agree nor disagree

Agree

Strongly agree

10

If you have a graduate recruitment programme, what disciplines are you drawing your graduates from?

If you have a graduate recruitment programme, what disciplines are you drawing your graduates from?

Arts

Life sciences

Technical/computer science

Business/finance

Digital

Primary degree plus specialist marketing qualification

Other, please specify

11

*

What are your most effective recruitment tools?
(Please rank 1-5, with 1 being ‘very effective’ and 5 being ‘not effective at all’)

	1	2	3	4	5
Advertising in marketing specialist magazines	* What are your most effective recruitment tools? (Please rank 1-5, with 1 being ‘very effective’ and 5 being ‘not effective at all’) Advertising in marketing specialist magazines 1	Advertising in marketing specialist magazines 2	Advertising in marketing specialist magazines 3	Advertising in marketing specialist magazines 4	Advertising in marketing specialist magazines 5
Advertising on marketing specialist jobsites	Advertising on marketing specialist jobsites 1	Advertising on marketing specialist jobsites 2	Advertising on marketing specialist jobsites 3	Advertising on marketing specialist jobsites 4	Advertising on marketing specialist jobsites 5
Advertising in national newspapers such as the FT	Advertising in national newspapers such as the FT 1	Advertising in national newspapers such as the FT 2	Advertising in national newspapers such as the FT 3	Advertising in national newspapers such as the FT 4	Advertising in national newspapers such as the FT 5
Advertising on generalist jobsites such as Monster	Advertising on generalist jobsites such as Monster 1	Advertising on generalist jobsites such as Monster 2	Advertising on generalist jobsites such as Monster 3	Advertising on generalist jobsites such as Monster 4	Advertising on generalist jobsites such as Monster 5
Direct advertising on your brand’s own website	Direct advertising on your brand’s own website 1	Direct advertising on your brand’s own website 2	Direct advertising on your brand’s own website 3	Direct advertising on your brand’s own website 4	Direct advertising on your brand’s own website 5
LinkedIn or other social media	LinkedIn or other social media 1	LinkedIn or other social media 2	LinkedIn or other social media 3	LinkedIn or other social media 4	LinkedIn or other social media 5
Recruitment agency	Recruitment agency 1	Recruitment agency 2	Recruitment agency 3	Recruitment agency 4	Recruitment agency 5
University milk round/student ambassadors	University milk round/student ambassadors 1	University milk round/student ambassadors 2	University milk round/student ambassadors 3	University milk round/student ambassadors 4	University milk round/student ambassadors 5

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*Over the next 12 months are you likely to increase/decrease your methods to recruit using

	Decrease significantly	Decrease slightly	About the same	Increase slightly	Increase significantly
Advertising in marketing specialist magazines	*Over the next 12 months are you likely to increase/decrease your methods to recruit using Advertising in marketing specialist magazines Decrease significantly	Advertising in marketing specialist magazines Decrease slightly	Advertising in marketing specialist magazines About the same	Advertising in marketing specialist magazines Increase slightly	Advertising in marketing specialist magazines Increase significantly
Advertising on marketing specialist jobsites	Advertising on marketing specialist jobsites Decrease significantly	Advertising on marketing specialist jobsites Decrease slightly	Advertising on marketing specialist jobsites About the same	Advertising on marketing specialist jobsites Increase slightly	Advertising on marketing specialist jobsites Increase significantly
Advertising in national newspapers such as the FT	Advertising in national newspapers such as the FT Decrease significantly	Advertising in national newspapers such as the FT Decrease slightly	Advertising in national newspapers such as the FT About the same	Advertising in national newspapers such as the FT Increase slightly	Advertising in national newspapers such as the FT Increase significantly
Advertising on generalist jobsites such as Monster	Advertising on generalist jobsites such as Monster Decrease significantly	Advertising on generalist jobsites such as Monster Decrease slightly	Advertising on generalist jobsites such as Monster About the same	Advertising on generalist jobsites such as Monster Increase slightly	Advertising on generalist jobsites such as Monster Increase significantly
Direct advertising on your brand’s own website	Direct advertising on your brand’s own website Decrease significantly	Direct advertising on your brand’s own website Decrease slightly	Direct advertising on your brand’s own website About the same	Direct advertising on your brand’s own website Increase slightly	Direct advertising on your brand’s own website Increase significantly
LinkedIn or other social media	LinkedIn or other social media Decrease significantly	LinkedIn or other social media Decrease slightly	LinkedIn or other social media About the same	LinkedIn or other social media Increase slightly	LinkedIn or other social media Increase significantly
Recruitment agency	Recruitment agency Decrease significantly	Recruitment agency Decrease slightly	Recruitment agency About the same	Recruitment agency Increase slightly	Recruitment agency Increase significantly
University milk round/student ambassadors	University milk round/student ambassadors Decrease significantly	University milk round/student ambassadors Decrease slightly	University milk round/student ambassadors About the same	University milk round/student ambassadors Increase slightly	University milk round/student ambassadors Increase significantly

13

*

To progress to the top of marketing, do you think possession of any of the following is vital?
(Please rank 1-5, with 1 being ‘vital’ and 5 being ‘not important at all’)

	1	2	3	4	5
MBA	* To progress to the top of marketing, do you think possession of any of the following is vital? (Please rank 1-5, with 1 being ‘vital’ and 5 being ‘not important at all’) MBA 1	MBA 2	MBA 3	MBA 4	MBA 5
A specialist marketing Masters	A specialist marketing Masters 1	A specialist marketing Masters 2	A specialist marketing Masters 3	A specialist marketing Masters 4	A specialist marketing Masters 5
CIM Diploma	CIM Diploma 1	CIM Diploma 2	CIM Diploma 3	CIM Diploma 4	CIM Diploma 5
IPA Certificate	IPA Certificate 1	IPA Certificate 2	IPA Certificate 3	IPA Certificate 4	IPA Certificate 5
IDM Diploma in Digital Marketing	IDM Diploma in Digital Marketing 1	IDM Diploma in Digital Marketing 2	IDM Diploma in Digital Marketing 3	IDM Diploma in Digital Marketing 4	IDM Diploma in Digital Marketing 5

14

*

Does your company have a defined talent management programme?
(i.e, having people and processes to identify and manage the talents needed to perform the most business critical functions)

Yes

No

No, but we are planning to develop one

Other, please specify

15

*Whose primary responsibility is talent management for marketers in your company

Whose primary responsibility is talent management for marketers in your company HR

Marketing

Combination

Other, please specify

16

*

What are your most effective tools for retaining talent
(Rank in order of effectiveness where 1 is very effective and 5 is not effective at all)

	1	2	3	4	5
Defined career paths leading to promotion	* What are your most effective tools for retaining talent (Rank in order of effectiveness where 1 is very effective and 5 is not effective at all) Defined career paths leading to promotion 1	Defined career paths leading to promotion 2	Defined career paths leading to promotion 3	Defined career paths leading to promotion 4	Defined career paths leading to promotion 5
Bonus	Bonus 1	Bonus 2	Bonus 3	Bonus 4	Bonus 5
Perks including healthcare, car allowance, gym membership	Perks including healthcare, car allowance, gym membership 1	Perks including healthcare, car allowance, gym membership 2	Perks including healthcare, car allowance, gym membership 3	Perks including healthcare, car allowance, gym membership 4	Perks including healthcare, car allowance, gym membership 5
Flexible working hours	Flexible working hours 1	Flexible working hours 2	Flexible working hours 3	Flexible working hours 4	Flexible working hours 5
Personal development opportunities (including training & development)	Personal development opportunities (including training & development) 1	Personal development opportunities (including training & development) 2	Personal development opportunities (including training & development) 3	Personal development opportunities (including training & development) 4	Personal development opportunities (including training & development) 5
A combination of above	A combination of above 1	A combination of above 2	A combination of above 3	A combination of above 4	A combination of above 5

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To be in with a chance of winning a £500 voucher for Mr & Mrs Smith Hotels (for use in their boutique hotel collection across the world) please include your name and email address below