2012 Customer Media Survey
1. What is your current title?
2. How do you hear or learn about new products and services?
UsuallySometimesRarely or Never
Analyst reports
Blogs and online forums
Industry conferences
Industry publications
Recommendation from colleague or peer
Social media (Twitter, LinkedIn, Facebook)
Trade organizations
Webinar
3. What influences you to try new products and services?
UsuallySometimesRarely or Never
Analyst reviews
Comments on blogs, online forums, social media
Editorial coverage
Product demo
Recommendation from colleague or peer
Webinar
4. What influences your purchasing decisions when buying a new product or service?
UsuallySometimesRarely or Never
Analyst reports
Comments on blogs , online forums, or social media
Editorial coverage
Product demos
Recommendation from colleague or peer
Webinar
5. Do you read or subscribe to industry publications? (Please select all that apply)
6. Do you prefer to read industry news online or via a print edition?
7. Do you read industry blogs or online news boards for the latest industry news? (Please select all that apply)
8. What social media platforms do you use most often for professional purposes? (Please select all that apply)
9. How often do you visit/engage on these platforms?
10. What is your primary reason for using these social networks for professional purposes? (Please select all that apply)
11. Do you recommend organizations or products to your friends and colleagues via social media?
OftenSometimesRarelyNever
12. What are your most significant barriers to using social media for professional purposes?
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