2012 Customer Media Survey2012 Customer Media Survey

1. What is your current title?

What is your current title?

2. How do you hear or learn about new products and services?

	Usually	Sometimes	Rarely or Never
Analyst reports	*How do you hear or learn about new products and services? Analyst reports Usually	Analyst reports Sometimes	Analyst reports Rarely or Never
Blogs and online forums	Blogs and online forums Usually	Blogs and online forums Sometimes	Blogs and online forums Rarely or Never
Industry conferences	Industry conferences Usually	Industry conferences Sometimes	Industry conferences Rarely or Never
Industry publications	Industry publications Usually	Industry publications Sometimes	Industry publications Rarely or Never
Recommendation from colleague or peer	Recommendation from colleague or peer Usually	Recommendation from colleague or peer Sometimes	Recommendation from colleague or peer Rarely or Never
Social media (Twitter, LinkedIn, Facebook)	Social media (Twitter, LinkedIn, Facebook) Usually	Social media (Twitter, LinkedIn, Facebook) Sometimes	Social media (Twitter, LinkedIn, Facebook) Rarely or Never
Trade organizations	Trade organizations Usually	Trade organizations Sometimes	Trade organizations Rarely or Never
Webinar	Webinar Usually	Webinar Sometimes	Webinar Rarely or Never

3. What influences you to try new products and services?

	Usually	Sometimes	Rarely or Never
Analyst reviews	*What influences you to try new products and services? Analyst reviews Usually	Analyst reviews Sometimes	Analyst reviews Rarely or Never
Comments on blogs, online forums, social media	Comments on blogs, online forums, social media Usually	Comments on blogs, online forums, social media Sometimes	Comments on blogs, online forums, social media Rarely or Never
Editorial coverage	Editorial coverage Usually	Editorial coverage Sometimes	Editorial coverage Rarely or Never
Product demo	Product demo Usually	Product demo Sometimes	Product demo Rarely or Never
Recommendation from colleague or peer	Recommendation from colleague or peer Usually	Recommendation from colleague or peer Sometimes	Recommendation from colleague or peer Rarely or Never
Webinar	Webinar Usually	Webinar Sometimes	Webinar Rarely or Never

4. What influences your purchasing decisions when buying a new product or service?

	Usually	Sometimes	Rarely or Never
Analyst reports	*What influences your purchasing decisions when buying a new product or service? Analyst reports Usually	Analyst reports Sometimes	Analyst reports Rarely or Never
Comments on blogs , online forums, or social media	Comments on blogs , online forums, or social media Usually	Comments on blogs , online forums, or social media Sometimes	Comments on blogs , online forums, or social media Rarely or Never
Editorial coverage	Editorial coverage Usually	Editorial coverage Sometimes	Editorial coverage Rarely or Never
Product demos	Product demos Usually	Product demos Sometimes	Product demos Rarely or Never
Recommendation from colleague or peer	Recommendation from colleague or peer Usually	Recommendation from colleague or peer Sometimes	Recommendation from colleague or peer Rarely or Never
Webinar	Webinar Usually	Webinar Sometimes	Webinar Rarely or Never

5. Do you read or subscribe to industry publications? (Please select all that apply)

Do you read or subscribe to industry publications? (Please select all that apply) Aerospace America

Aerospace Engineering & Manufacturing

Chemical & Engineering News

Design Engineering

Desktop Engineering

Design News

Design Product News

Design World

Engineering, Inc.

Machine Design

Mechanical Engineering

NASA Tech Briefs

Product Design & Development

R&D Magazine

Time Compression Magazine

Other (please list titles):

6. Do you prefer to read industry news online or via a print edition?

Do you prefer to read industry news online or via a print edition? Online

Print

Both

Not Applicable

7. Do you read industry blogs or online news boards for the latest industry news? (Please select all that apply)

Do you read industry blogs or online news boards for the latest industry news? (Please select all that apply) Another Fine Mesh

CADwire.net

CFD Discussions/Threads/Useful Links

EDA Blog/EDA Geek

EDA DesignLine Blog

Innovative CFD Blog

Life Upfront

VizWorld

Other (please list titles):

8. What social media platforms do you use most often for professional purposes? (Please select all that apply)

What social media platforms do you use most often for professional purposes? (Please select all that apply) Twitter

Facebook

YouTube

Google +

Digg

Tumblr

Other (please list titles):

9. How often do you visit/engage on these platforms?

How often do you visit/engage on these platforms? Daily

1 - 3 Times a Week

1 - 3 Times a Month

Less than Once a Month

Never

10. What is your primary reason for using these social networks for professional purposes? (Please select all that apply)

What is your primary reason for using these social networks for professional purposes? (Please select all that apply) Sharing knowledge and information

Get product or service updates or tips

Finding sales/business leads

Professional networking

Recruitment

Socializing with current and former colleagues/contacts

Learn more about a business/organization

Not Applicable

Other (please list reasons):

11. Do you recommend organizations or products to your friends and colleagues via social media?

Often	Sometimes	Rarely	Never
*Do you recommend organizations or products to your friends and colleagues via social media? Often	Sometimes	Rarely	Never

12. What are your most significant barriers to using social media for professional purposes?

What are your most significant barriers to using social media for professional purposes? Time

Disposition (resistance)

Little/No Tech Support

Other, please specify