Thank you for taking time to respond to our research request on attendance trends and admissions fees in museums. Since we've been getting involved in a number of weighty discussions about this topic recently, we wanted to produce this quick survey to dig a bit deeper into some of the shifts, what's been working for some, and what's been challenging for others. After compiling this, we will be sharing some of the key findings with the field.

Please be assured that all responses will be kept entirely confidential, with only aggregate results being shared more broadly.

This survey should take 10 – 12 minutes, with most questions being rather quick to answer. Your best estimates are fine.

If you have any questions or comments, do not hesitate to e-mail or contact Susie Wilkening at susie@reachadvisors.com or 617.489.6180 x. 4.