GPTMC Social Media SurveyGPTMC Social Media Survey

The Greater Philadelphia Tourism Marketing Corporation (GPTMC) operates several social media accounts, websites, and marketing campaigns. We are a non-profit organization, and our mission is to attract leisure tourists to Philadelphia.

Please complete this 10 minute survey to help us better the experiences of our fans and followers.

For completing this survey, you will be entered to win a complimentary two-night weekend stay at the Loews Philadelphia Hotel.

Your answers and personal information will be kept strictly confidential. For official survey rules please visit www.visitphilly.com/social-media-survey-rules

1. How often do you use each of the following social media platforms?

	Never	Rarely	Sometimes	Frequently
Facebook	*How often do you use each of the following social media platforms? Facebook Never	Facebook Rarely	Facebook Sometimes	Facebook Frequently
Foodspotting	Foodspotting Never	Foodspotting Rarely	Foodspotting Sometimes	Foodspotting Frequently
Foursquare	Foursquare Never	Foursquare Rarely	Foursquare Sometimes	Foursquare Frequently
Google+	Google+ Never	Google+ Rarely	Google+ Sometimes	Google+ Frequently
Instagram	Instagram Never	Instagram Rarely	Instagram Sometimes	Instagram Frequently
Linked In	Linked In Never	Linked In Rarely	Linked In Sometimes	Linked In Frequently
Pinterest	Pinterest Never	Pinterest Rarely	Pinterest Sometimes	Pinterest Frequently
Twitter	Twitter Never	Twitter Rarely	Twitter Sometimes	Twitter Frequently

2. Are you familiar with any of the following marketing campaigns or websites operated by GPTMC? Please select all that apply.

Are you familiar with any of the following marketing campaigns or websites operated by GPTMC? Please select all that apply. With Love, Philadelphia XOXO

Uwishunu.com

Visitphilly.com

With Art Philadelphia

Philadelphia- Get Your History Straight and Your Nightlife Gay

Philly 360°

Philly Te Ama

Philly Homegrown

3. Which of the following social media accounts operated by GPTMC do you follow? Please select all that apply.

Which of the following social media accounts operated by GPTMC do you follow? Please select all that apply. Facebook.com/VisitPhilly

Facebook.com/Philly360

Facebook.com/PhillyHomegrown

Facebook.com/VisitGayPhilly

Twitter.com/VisitPhilly

Twitter.com/uwishunu

Twitter.com/Phillyteama

Twitter.com/Philly360

Twitter.com/visitphillyPR

Foodspotting.com/visitphilly

Foursquare.com/visitphilly

Pinterest.com/visitphilly

4. Which of the following best describes how you first learned about GPTMC’s social media properties?

Which of the following best describes how you first learned about GPTMC’s social media properties? Saw it online while on a GPTMC website (visitphilly, uwishunu, etc.)

Saw it in a news article or in print

Saw it in an advertisement or promotional email

Heard about it from a work-related source

Saw it online while on a social media site (Facebook, Twitter, etc.)

Heard about it from friends/family

Other, please specify

5. Have you ever done any of the following based on a post from a GPTMC social media account? Please select all that apply.

Have you ever done any of the following based on a post from a GPTMC social media account? Please select all that apply. Planned a trip to Philadelphia

Attended an event/attraction that you learned about

Ate at a restaurant that you learned about

Told someone about an event/attraction/restaurant/hotel that you learned about

Booked a hotel room in Philadelphia

6. Have you ever taken any of the following online actions based on a post from a GPTMC social media account? Please select all that apply.

Have you ever taken any of the following online actions based on a post from a GPTMC social media account? Please select all that apply. Re-posted/tweeted/liked/pinned/etc. content from a page

Shared content with friends/family

Visited the website of a place or company mentioned

Clicked a link for more information

Become a fan/follower of a new page/person

Participated in a contest

7. Are you interested primarily in:

Are you interested primarily in: Information about what is happening in Philadelphia this week/weekend

Information about what is happening in Philadelphia weeks or months in advance

General information about Philadelphia that would apply to any time

All of the above

8. How interested would you be in seeing each of the following types of information on a GPTMC social media account(s)? Please answer on a scale of 1-5, with 1 being no interest, and 5 being extremely interested.

	Not at all interested	Slightly interested	Somewhat interested	Very interested	Extremely interested
Contest/promotions/giveaways	How interested would you be in seeing each of the following types of information on a GPTMC social media account(s)? Please answer on a scale of 1-5, with 1 being no interest, and 5 being extremely interested.* Contest/promotions/giveaways Not at all interested	Contest/promotions/giveaways Slightly interested	Contest/promotions/giveaways Somewhat interested	Contest/promotions/giveaways Very interested	Contest/promotions/giveaways Extremely interested
Videos of Philadelphia	Videos of Philadelphia Not at all interested	Videos of Philadelphia Slightly interested	Videos of Philadelphia Somewhat interested	Videos of Philadelphia Very interested	Videos of Philadelphia Extremely interested
Hotel offers	Hotel offers Not at all interested	Hotel offers Slightly interested	Hotel offers Somewhat interested	Hotel offers Very interested	Hotel offers Extremely interested
GPTMC marketing news and research	GPTMC marketing news and research Not at all interested	GPTMC marketing news and research Slightly interested	GPTMC marketing news and research Somewhat interested	GPTMC marketing news and research Very interested	GPTMC marketing news and research Extremely interested
Philly sports	Philly sports Not at all interested	Philly sports Slightly interested	Philly sports Somewhat interested	Philly sports Very interested	Philly sports Extremely interested
Positive news stories about Philadelphia	Positive news stories about Philadelphia Not at all interested	Positive news stories about Philadelphia Slightly interested	Positive news stories about Philadelphia Somewhat interested	Positive news stories about Philadelphia Very interested	Positive news stories about Philadelphia Extremely interested
Pictures of Philadelphia	Pictures of Philadelphia Not at all interested	Pictures of Philadelphia Slightly interested	Pictures of Philadelphia Somewhat interested	Pictures of Philadelphia Very interested	Pictures of Philadelphia Extremely interested
Dining/attraction/event news	Dining/attraction/event news Not at all interested	Dining/attraction/event news Slightly interested	Dining/attraction/event news Somewhat interested	Dining/attraction/event news Very interested	Dining/attraction/event news Extremely interested
Dining/attraction/event deals	Dining/attraction/event deals Not at all interested	Dining/attraction/event deals Slightly interested	Dining/attraction/event deals Somewhat interested	Dining/attraction/event deals Very interested	Dining/attraction/event deals Extremely interested

9. Is there any type of information you would like to receive from GPTMC social media account(s) that you do not currently receive?

Is there any type of information you would like to receive from GPTMC social media account(s) that you do not currently receive?

*

10. Could you please choose the response that best describes the region where you live:

Could you please choose the response that best describes the region where you live: Philadelphia

Suburbs of Philadelphia

New York area (including suburbs)

Other Northeast

Southern U.S.

Central U.S.

Western U.S.

Outside of the United States