DCG Research - Website Visitor Study Survey

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1. You came to this survey from what website:

You came to this survey from what website: Ashlandchamber.com – Ashland

Bandon.com – Bandon

DiscoverKlamath.com – Klamath Falls

GoldBeach.org or Goldbeachoregon.gov – Gold Beach

LandofUmpqua.com - Roseburg

OregonsAdventureCoast.com - Coos Bay/North Bend/Charleston

TravelMedford.org – Medford

VisitGrantsPass.org – Grants Pass

VisitRoseburg.com – Roseburg

2. How did you discover the destination website you are visiting? (Select all that apply.)

How did you discover the destination website you are visiting? (Select all that apply.) Saw the website advertised/promoted

Didn’t know about the destination, used a search engine

Knew about the destination, used a search engine

Website was recommend by someone

Came from a social media site (Facebook, Twitter)

Other, please specify

3. What are your primary reasons for visiting this destination website? (Select all that apply.)

What are your primary reasons for visiting this destination website? (Select all that apply.) Planning a trip to the area within the next 30-days

Planning a trip to the area within the next 3-months

Planning a trip to the area within the next 12-months

Researching a trip to the area, no immediate plans to visit

Just daydreaming, exploring travel ideas online

Other, please specify

4. Have you visited this destination area in the past?

Have you visited this destination area in the past? Yes

No

5. What source(s) of information did you use to select the destination for your last leisure trip? (Select all that apply.)

What source(s) of information did you use to select the destination for your last leisure trip? (Select all that apply.) Websites viewed via computer (laptop, desktop)

Websites viewed via mobile device (tablet, smartphone)

Recommendations from friends and relatives

Online advertising/email promotions

Printed publications, articles or brochures

Printed travel guidebooks (AAA, Frommer’s, etc.)

Print advertising

Calls to travel providers (lodging, airlines, attractions, etc.)

Calls to travel professionals/travel agents

Calls/visits to city or state travel/tourist offices

Programs on TV/radio

Other, please specify

IF YOU ARE PLANNING ON VISITING HERE,
PLEASE ANSWER THE FOLLOWING 4 QUESTIONS:

6. How many nights are you thinking of spending here?

How many nights are you thinking of spending here?

7. Counting yourself, how many people will be traveling?

Counting yourself, how many people will be traveling?

8. What mode of transportation will you be using:

What mode of transportation will you be using: Personal car/truck

Rental RV or car

Personal camper or RV

Motorcycle

Commercial air flight

Other, please specify

9. In budgeting your trip, what will be your approximate per day expenditures while you are here (Including lodging, meals, sightseeing, fuel, shopping, etc.)?

In budgeting your trip, what will be your approximate per day expenditures while you are here (Including lodging, meals, sightseeing, fuel, shopping, etc.)?

ALMOST FINISHED, JUST TWO MORE QUESTIONS ABOUT WEBSITE USE:

10. What category of website(s) do you typically visit when comparing and choosing a leisure destination? (Select all that apply.)

What category of website(s) do you typically visit when comparing and choosing a leisure destination? (Select all that apply.) Destination website, like the site you are visiting now

Online travel agency site, like Priceline, Expedia

General search engines, like Yahoo, Google

Travel provider websites, like United.com, Hyatt.com

Traveler-review sites, like TripAdvisor

Travel search engines, like Kayak or Fly.com

Deals newsletter/websites, like Travelzoo

Travel guide websites, like Lonely Planet, Frommer’s

Online social network websites, like Facebook, Twitter

Magazine/TV/ newspaper websites, like Sunset.com, SFGate

Membership based websites, like Jetsetter, Angie’s List

No specific website

Others

11. In visiting a website, please indicate how influential the following features are to you when planning leisure travel.

	VERY INFLUENTIAL	SOMEWHAT INFLUENTIAL	NETURAL	SOMEWHAT NOT INFLUENTIAL	NOT AT ALL INFLUENTIAL
Consumer submitted videos	*In visiting a website, please indicate how influential the following features are to you when planning leisure travel. Consumer submitted videos VERY INFLUENTIAL	Consumer submitted videos SOMEWHAT INFLUENTIAL	Consumer submitted videos NETURAL	Consumer submitted videos SOMEWHAT NOT INFLUENTIAL	Consumer submitted videos NOT AT ALL INFLUENTIAL
Professional photos of the destination	Professional photos of the destination VERY INFLUENTIAL	Professional photos of the destination SOMEWHAT INFLUENTIAL	Professional photos of the destination NETURAL	Professional photos of the destination SOMEWHAT NOT INFLUENTIAL	Professional photos of the destination NOT AT ALL INFLUENTIAL
Interactive maps	Interactive maps VERY INFLUENTIAL	Interactive maps SOMEWHAT INFLUENTIAL	Interactive maps NETURAL	Interactive maps SOMEWHAT NOT INFLUENTIAL	Interactive maps NOT AT ALL INFLUENTIAL
Professional ratings and reviews	Professional ratings and reviews VERY INFLUENTIAL	Professional ratings and reviews SOMEWHAT INFLUENTIAL	Professional ratings and reviews NETURAL	Professional ratings and reviews SOMEWHAT NOT INFLUENTIAL	Professional ratings and reviews NOT AT ALL INFLUENTIAL
Company information and promotional offers on social media websites	Company information and promotional offers on social media websites VERY INFLUENTIAL	Company information and promotional offers on social media websites SOMEWHAT INFLUENTIAL	Company information and promotional offers on social media websites NETURAL	Company information and promotional offers on social media websites SOMEWHAT NOT INFLUENTIAL	Company information and promotional offers on social media websites NOT AT ALL INFLUENTIAL
Consumer submitted photos	Consumer submitted photos VERY INFLUENTIAL	Consumer submitted photos SOMEWHAT INFLUENTIAL	Consumer submitted photos NETURAL	Consumer submitted photos SOMEWHAT NOT INFLUENTIAL	Consumer submitted photos NOT AT ALL INFLUENTIAL
Professional videos	Professional videos VERY INFLUENTIAL	Professional videos SOMEWHAT INFLUENTIAL	Professional videos NETURAL	Professional videos SOMEWHAT NOT INFLUENTIAL	Professional videos NOT AT ALL INFLUENTIAL
Social media comments & posts	Social media comments & posts VERY INFLUENTIAL	Social media comments & posts SOMEWHAT INFLUENTIAL	Social media comments & posts NETURAL	Social media comments & posts SOMEWHAT NOT INFLUENTIAL	Social media comments & posts NOT AT ALL INFLUENTIAL
Consumer ratings and reviews	Consumer ratings and reviews VERY INFLUENTIAL	Consumer ratings and reviews SOMEWHAT INFLUENTIAL	Consumer ratings and reviews NETURAL	Consumer ratings and reviews SOMEWHAT NOT INFLUENTIAL	Consumer ratings and reviews NOT AT ALL INFLUENTIAL

FINALLY, PLEASE TELL US ABOUT YOURSELF

12. What is your level of education?

What is your level of education? Less than high school

High school graduate

Some college

Junior College graduate

Four Year College graduate

Professional or Doctorate degree

13. What is your age?

What is your age? Under 18

18-24

25-34

35-44

45-54

55-64

65+

14. Your gender?

Your gender? Female

Male

15. Your marital status?

Your marital status? Married

Domestic partnership

Divorced/widowed/separated

Never married

16. What is your approximate pre-tax annual household income from all sources?

What is your approximate pre-tax annual household income from all sources? Under $25,000

$25,000 – 49,999

$50,000 – 74,999

$75,000 – 99,999

$100,000 – 149,999

$150,000 or more

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17. THANK YOU FOR YOUR TIME!
Please enter your name, phone and email address for our drawing.
This information will not be shared or used other than to notify
you if you have won the iPad Mini.

THANK YOU FOR YOUR TIME! Please enter your name, phone and email address for our drawing. This information will not be shared or used other than to notify you if you have won the iPad Mini. Name
Phone
Email Address

18. Would you like to receive special offers from Southern Oregon businesses or cities?

Would you like to receive special offers from Southern Oregon businesses or cities? Yes

No